1. <The> challenges of globalization :,The poetics of communication / Bill Schwarz -- Globalisation and cultural imperialism reconsidered / David Morley -- The push and pull of global culture / James Lull -- Post feminism and popular culture / Angela McRobbie -- A nation and its immigration / Arvind Rajagopal -- Thinking experiences / Kevin Robins and Asu Aksoy -- Peckham tales / Gareth Stanton -- Media as conversation, conversation as media / John Durham Peters -- Media and cultural theory in the age of market liberalism / James Curran -- Placing promotional culture / Aeron Davis -- International agreements and the regulation of world communication / Ted Magder -- Transvaluing media studies / Nick Couldry -- Rethinking creative production: away from the cultural industries / Ke

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